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Search Engine Optimization

SEO Builds Your Client Base Organically, and Reduces CPC on Paid Ads

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How SEO affects your business

SEO, or Search Engine Optimization, is a combination of on-page and off-page optimization of your website. Once you see the basics of SEO, you start to understand why Search Engines have rules; and how you can use them to dominate your competition.

On-Page Optimization refers to your website, and includes your content, structure and User Experience. Content is your page titles and verbiage. Structure is your navigation, inter-linking and META code. User Experience is just that; how fast the site loads, the easy of use, length of average engagement and other factors.

By following the rules found in the Google Webmaster Guidelines, your webmaster and content writers can easily create optimized content that inform and entertain visitors.

Off-Page Optimization includes Social Media pages, Google Business Listings, backlink profile and other factors to increase your Domain Authority (formerly known as Page-Rank).

Professional SEO does more than just increase your rank. By being seen more by people looking for your services or products, it increases your sales, client base and gives you more ROI on your Internet costs.

SEO Saves Money Across the Board

Many business owners are not aware of this, but if you're running Paid Ads, your Cost-Per-Click (CPC) is affected by the SEO of Ad landing pages. Poorly optimized landing pages can result in much higher CPC rates, increasing your budgets or reducing your daily clicks.

By optimizing your Ads and Landing Pages, you can drastically reduce your CPC, get more clicks for the same budget, and attract more qualified traffic.

O2 Coaching works with some of the best SEO companies in New England who know how to get your site higher ranking while saving you money for years to come.

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